In most small and medium enterprise businesses the business owner is the single source for generating revenue and sales in the company which means they are the ones who actually go take the requirements of the customer, present an effective solution, do the follow-up and eventually, close the deal.
Now initially when you are starting out it’s okay to single-handedly drive sales in your organization but if you are really looking up for scaling up your revenue and becoming a million or a billion-dollar brand then you must and you must and you must build a sales team.
So many business owners come and tell me that I am the only one who can close the deal in my company which is not an effective strategy to scale because you have limited time and your role as a business owner is not just to increase sales and revenue but many other things.
So the only way you can grow as a business is by hiring the right people to execute the sales process which you just defined for your business.
I know many of you might feel that hiring is an expense but the reality is if you will not hire then everything will stay dependent on you and you only will become the bottleneck for the growth of your business.