Once you get good channels and consistently generate leads, your next focus should be to achieve a good conversion ratio.
That means you should have resources in your sales. You should have scripts for pitching to clients, scripts for introduction, scripts for requirement, scripts for objection handling, scripts for negotiation & scripts for closing.
Then, you should create a structure or step-by-step process of how you will go about the entire sales process.
After this, the next step is to build the capabilities of your team members. Remember, sales is a team effort. Only when you build the capabilities of your team members to improve their individual performance, sales process, and conversions will you see a breakthrough.
Most times, businesses are stagnant because their people are not growing and are at the same level of skill and knowledge. And hence despite getting quality leads, they are unable to close them.
So you need to give them the correct structure of sales, the right resources for sales, and capabilities for them to execute the sales process and drive better results.
This is how you fix your sales process.